WHAT WE DO
Align Strategy Group specializes in working with clients to deliver growth-generating product and marketing strategies. Client engagements can be structured as either long-term engagements to fill ongoing resource needs or on a project basis. Leveraging our experience, we can ramp up quickly and hit the ground running to deliver high quality, results-driven services.
Brand Strategy & Positioning
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Develop brand architecture
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Position product(s) for maximum impact
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Build key messaging strategy for marketing, packaging and advertising
Product Strategy & Business Growth
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Review product portfolio and develop multi-year product strategy
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Plan new paths for growth (product, price, market, channels, consumer needs)
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Build product experience to meet consumer needs within the competitive environment
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Map and strengthen customer lifetime value
Consumer Insights & Market Research
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Develop primary and secondary research plans to deliver critical consumer and market insights
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Execute qualitative and quantitative research studies, including customer satisfaction, brand awareness, attitudes & usage, pricing, messaging, product concept viability and more
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Report results and help turn insights into action across the business
Go-to-Market Planning
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Review research to obtain essential consumer insights
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Identify key consumer needs, the market situation, opportunities and threats
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Analyze and map direct and indirect competitors and areas of differentiation
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Create pricing plans, business models and forecasts
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Work with sales teams to develop channel and promotional plans
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Develop marketing objectives, strategies and tactics, and metrics for success
Process Development & Team Structure
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Structure team roles and responsibilities for new or evolving marketing organizations
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Develop cross-functional ideation, strategic planning and go-to-market process(es) for large or small organizations